Sunday, July 6, 2014

Ever Heard of "McD Ordering"?

Well, mostly likely you will within a couple of years.  With a hat tip to Mark Perry, here's an excerpt from a Business Insider Australia article:
McDonald’s is quietly testing an order-ahead and mobile payment app at a tiny handful of its more than 14,000 U.S. locations.

The pilot is limited to 22 locations in the Columbus, Georgia area. Called “McD Ordering,” the app links to a credit or debit card, which is automatically charged when a customer arrives and scans a QR code displayed at the restaurant.

The phone then displays the customer’s order number. Once everything’s ready, the customer picks up food and drinks — without waiting in a line or interacting with a cashier.
Perry speculates that this may be, in part, a reaction to increased minimum wage requirements.  Again, incentives matter!