Sunday, October 6, 2013

Pop!

Here's a fun and informative article chronicling the history of the popcorn-movie theatre relationship. Here's the opening paragraph from the Smithsonian.com story:
Movie theater popcorn is a concession stand staple whose scent has spawned marketing ploys and copycat recipes, but movie theaters haven’t always been saturated with the tempting smell of salt and butter. The history of popcorn is vast, and it intersects with movies in the relatively recent past–a symbiosis of taste and place created to save the fledgling movie theater industry from near collapse during the Great Depression.
Pop on over and check it out! [ht: Marginal Revolution]