Saturday, July 13, 2013

What is this a photo of?

A: It's 12 naked women body-painted in a print ad for the Fiat 500 Abarth Cabrio.  I think it's, as my students might say, way cool and clever, particularly since the ad is consistent with other sexy ads Fiat has used to market this vehicle.  There's an interesting article that accompanies the story about how the ad was created (no, it wasn't photoshopped!) available here.  By the way, if you liked the print ad above, make sure to click on the video link in the article to see an earlier, sexy TV ad for the Abarth.  The ad agency Fiat uses is nothing if not clever. (HT: Glenn Reynolds)